Marketing yourself as an overseas doctor


Introduction
 

Overseas doctors have many hoops to jump through before they can take up a post in Britain, but little is done to help them sell themselves. Sonia Hutton-Taylor helps fill this gap and suggests some ways forward

There are three major phases in obtaining a UK job for doctors who originally trained and worked overseas.

This article is concerned with last section, as many articles have covered the first two processes but few have considered the last.

 

It is often assumed that a brief lecture on CV writing and a talk about interviews will suffice. For a few this is enough to procure a first post in the NHS, but for many overseas doctors the self marketing phase remains the biggest hurdle they face.

They have to endure an endless round of job applications and interviews often with little or no feedback. The number of attempts may run into hundreds of applications and dozens of interviews, despite their having completed the first two phases. It is misleading for overseas doctors to be admitted into study and induction programmes followed by supernumerary placements. They understandably expect a job at the end of this, whereas this is not the reality.


Marketing areas

 

Learning how to market yourself as an overseas doctor is time consuming and involves addressing three key areas!CV presentation, interview performance, and networking. To be effective, all three need two things.

Firstly, you should have a good knowledge of the NHS system, which is generally covered well in the induction programmes. Regular reading of medical press publications such as Hospital Doctor and BMA News Review can help to raise awareness of current issues and trends. However, not all overseas doctors can gain access to a postgraduate centre library, and subscribing to these publications is quite expensive, especially for doctors not yet working.

Secondly, and perhaps most challenging, is the need to demonstrate good self knowledge combined with an ability to promote skills and experience without coming across as over confident. This is hard to do when there are so many cultural differences in written, verbal, and non-verbal communication. Yet, communicating with patients is a key part of being a doctor so if a selection panel perceives communication as a problem, this is obviously not going to help.


Specific problems
 

Many doctors who trained and worked outside Britain for the first part of their career come from medical systems very different to the NHS. For example, in some countries

These factors mean that overseas doctors are often at a disadvantage in the shortlisting and interview procedures. More specifically, the three marketing areas (CV presentation, interview performance, and networking), can be adversely affected.

CV presentation
It is not enough to have the traditional structure and subheadings of the CV in place1 !what is written within them is important too.2 Learning how to list and state your experiences and back this up with evidence is a vital skill for preparing your CV, interviewing well, and networking. Experiences and skills listed in your CV may seem very different from what required in the NHS, but these can be rephrased to sound more in keeping with what is expected without bending the truth.

Interview performance
Certain questions cause particular problems for overseas doctors.3 For example, when asked about their management experience some may say, somewhat disdainfully, that doctors do not undertake management or administrative work. This is the wrong answer for Britain, but in their country of origin this type of work may never be done by doctors. Another question that regularly catches them out is, "What is your greatest weakness?" This is guaranteed to cause problems for almost anyone who has not given it serious thought, whatever their background. Overseas doctors are often desperate to make a good impression and so often say that they do not have weaknesses. This is not likely to impress the selection panel.

Networking
Networking is a process of contacting or meeting key senior staff or members of your peer group who may be able to give some careers information, job hunting advice, or even influence a shortlisting procedure if they are sufficiently impressed by you. Networking techniques include

An important aspect of networking is grasping the relative competitiveness of different specialties and locations. This is often already known by those who have been through UK medical school, so learning how to network may help you develop realistic career expectations. If you discover that extreme competitiveness for certain posts is contributing to your lack of progress, it may be worth a change in tactic in order to secure that first crucial post.


Possible solutions


So what can be done to address the needs of overseas doctors who have passed all the theory stages of eligibility to work in Britain but who are stumbling at the selection fence? Solutions might include

Given that there are empty posts around Britain and some high calibre overseas doctors wanting to fill them, initiatives that help overseas doctors to compete more fairly for jobs by sharpening their selling skills are worth exploring.


Sonia Hutton-Taylor, founder of Medical Forum Career Management http://www.medicalforum.com/


Sonia will be running a workshop, "How to set up an effective interview training programme for refugee doctors," at BMA House on 28 March 2002, cost £140 (for further information contact info{at}medicalforum.com ).

Competing interest: Medical Forum is an independent career support facility for doctors and S H-T receives income from consulting work and speaking engagements related to medical human resources.

References

  1. MedicalForum.com. How to structure your CV. www.medicalforum.com/CV_headings.html (accessed 19 Feb 2002).
  2. Burnett S. How to get short listed. BMJ 2002;324(suppl):S3. (http://bmj.com/cgi/content/full/324/7328/S3).
  3. MedicalForum.com. Common interview questions. www.medicalforum.com/interview_qlist.html (accessed 19 Feb 2002).
 
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